Social media is part of the recipe, but there’s also the shop’s peculiar but welcoming vibe and its fun events, like a “Stranger Things” drink that led to lines down the block. close shifted to midnight for a summer 2018 experiment and got such a response the hours became permanent.
Weekends, naturally, is their busiest time. “And we were told not to open on weekends because nobody would come.” “We were told to not even open up shop down here,” Jade said. “It was totally dead,” Rusty said of downtown when they arrived. In fact, decades of official efforts have failed to breathe life into downtown, where free parking is plentiful and only special events like the Lemon Festival or Christmas Parade pack them in. Upland is better known for antique shops and hair salons than anything trendy.
They’ve definitely brought a presence and helped revitalize a dead downtown.” “When I saw their logo, I knew they were going to blow up,” said Sheri Sevilla, who owns Daddy O’s, a retro burger restaurant next door. The store’s cups feature Rad’s logo, a skeleton with 1950s-styled hair, smiling and holding a coffee cup. Punk music buzzes from the speakers.īesides coffee and tea, they sell “monster mash” blended drinks with candy and cereal, topped with colored whipped cream and with names like Cookies N’ Scream and Frankenstein.
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The walls of the 900-square-foot shop are decorated with punk concert fliers and Boris Karloff movie posters. Rad’s twin themes reflect the couple’s obsessions: punk rock and horror movies.